Snowboarding is one of my passions. it is the ultimate sport for designers. its fast. its fun. and you get to buy / look at / drool over loads of kit. But this pic from chip chase’s blog made me laugh.
snowboarding is usually about having the new “thing” with companies bringing out season after season of new jackets , boards, technology etc.
The Backlash exercised by one rider who has taped over all the branding on the their board, goes against all the the major company’s desire for a walking / riding billboard to advertise their brand.
It’s so refreshing to see someone exercise independent thought.